Terms of Service

These terms apply when you use BrandAnchor.io, request a report from us, or use any BrandAnchor service. By doing so, you agree to them. If you act for a company, you confirm that you are authorized to accept these terms on its behalf.

01 About Us

BrandAnchor.io is operated by Yair Zilberman (sole proprietor). In these terms, "BrandAnchor", "we" and "us" mean the operator, and "you" means you or the company you act for. Contact: hello@brandanchor.io.

02 Services

BrandAnchor finds and documents what AI engines say about a company, and helps correct what they get wrong. Depending on your Order (defined below), the services include:

• Threat Report — we ask AI engines the questions your buyers ask, record each answer together with the source URLs behind it, and report the findings we can tie to a recorded answer.
• AI Visibility tracking — we re-check on a recurring schedule whether AI engines recognize and recommend your brand, and compare the results with your own baseline.
• Remediation — we prepare machine-readable files, such as an llms.txt file, for your own website and, once you approve, publish them (see section 07). We also record verified facts about your company as structured, source-linked entries on public data sites that we operate (see section 07). We operate those sites; they are not independent of us.

The scope, deliverables and timing of each engagement are set out in the proposal, order form or written confirmation you accept (an "Order"). Delivery times we mention are estimates, not guarantees. Reports are delivered through a private link (with a PIN where we provide one), as a PDF, or by email. For some engines, the source URLs are the search results we retrieve for the answer, not citations the engine itself returns. We may improve or change the services over time.

03 Fees & Payment

Fees, if any, are stated in the Order before any work begins. We do not charge you until you have accepted an Order or, for self-serve plans, completed checkout.

Invoiced engagements

We invoice the fees stated in the Order. Invoices are payable by the due date shown on the invoice. Fees exclude VAT and other taxes unless the Order states otherwise.

Self-serve plans

Some features are available as self-serve subscriptions on our platform at app.brandanchor.io. The plan, price and billing interval are shown at checkout. Payments are processed by Lemon Squeezy, our Merchant of Record. By subscribing, you authorize Lemon Squeezy to charge your payment method at the interval shown until you cancel.

04 Pilots & Trials

We sometimes provide a report, pilot or trial free of charge. Free of charge means without a fee; these terms still apply. We decide who is eligible, and we may change or withdraw a free offer at any time for new requests. A trial collects no payment card and simply ends at the end of the trial period; nothing converts or charges automatically.

From time to time we run pilots and other offers. Each has its own written terms, which apply in addition to these terms; if they conflict, those terms prevail for that offer. If you receive our services through an agency or another third party, that party is responsible for its own arrangements with you, and these terms still apply to your use of our website and of any BrandAnchor system you access.

05 Cancellation & Refunds

Orders. Cancellation and refund terms for an invoiced engagement are set out in the Order. If the Order does not say otherwise, you may cancel it in writing before we start work and we will refund any fee you paid for it. Fees for work that has started or has been delivered are not refundable.

Self-serve subscriptions. You may cancel at any time by emailing hello@brandanchor.io, from Billing in the app, or through the manage-subscription link in your Lemon Squeezy receipt email. Cancellation takes effect at the end of the current billing period; no future charges will be made and you will keep access until that period ends.

All payments for self-serve plans and one-time purchases are non-refundable once access or delivery has begun. Any exceptions are governed strictly by our separate Refund Policy.

06 Acceptable Use & Your Responsibilities

You may not use the services for illegal purposes, to infringe third-party rights, to interfere with our systems, or to attempt to gain unauthorized access to them.

You agree to give us accurate information, to keep report links and PINs confidential, and to tell us promptly if you believe a link has been shared by mistake. You are responsible for the facts and content you approve for publication.

07 Content Published on Your Website and on Our Data Sites

If you connect a website to AIV Core (our WordPress plugin) or use our llms.txt export, we prepare machine-readable files, such as an llms.txt file and Markdown versions of selected pages, from that website's own content and from facts you confirm. Nothing is published to a website until an authorized user of your account clicks Publish, and published files can be removed at any time with Unpublish. You confirm that you are authorized to publish content on that website and that the facts you confirm are accurate. Files are signed by us and verified by the plugin before they are served; the plugin serves only text, Markdown and JSON files and never replaces the website's own pages.

Data sites. Using our services includes publishing verified facts about your company, taken from its official sources or confirmed by you, as structured, source-linked entries on public data sites that we operate. You can ask us at any time to correct or remove an entry, and we will do so. If you add a company as an agency, you confirm that you are authorized to have its facts published this way.

08 AI Visitor Tracking Script

The AIV Core plugin, and the tracking tag we provide, can add a small script to your website's pages so we can count visitors referred by AI assistants. It reports only visits that arrive from another website or carry a campaign tag, and sends the page path, the referring site and the campaign tag to our servers. It sets no cookies, uses a random per-tab identifier kept in the browser's session storage, and we do not store visitors' IP addresses. You can switch it off at any time in the plugin settings or by removing the tag. You are responsible for telling your website's visitors about it and, where the law requires consent for analytics (for example in the EU or the UK), for obtaining that consent before it runs.

09 Ownership

You keep ownership of your brand names, content and materials. We keep ownership of our software, methods and templates. We give you a non-exclusive right to use the reports we deliver for your own business, including sharing them with your advisors.

10 Results & Disclaimer of Warranties

AI engines are operated by third parties and can change their behavior and answers at any time without notice. A Threat Report records what each engine answered at the time we asked; the same question may produce a different answer later.

We do not guarantee that any AI engine will change its answers, cite a particular page, or mention or recommend your brand, or that publishing an llms.txt file or any other file will have any effect. We measure what changes and report what changed and what did not.

The services are provided "as is" without warranties of any kind, express or implied. We do not guarantee that AI visibility or traffic data will be 100% accurate or complete. Nothing we provide is legal, financial, regulatory or investment advice.

11 Limitation of Liability

To the fullest extent permitted by law, BrandAnchor's liability to you shall not exceed the total amount you paid us in the 12 months preceding the claim. To the fullest extent permitted by law, we are not liable for indirect, incidental or consequential damages, or for lost revenue, profits or business opportunities.

12 Confidentiality & Case Studies

We treat non-public information you share with us as confidential. We use it only to provide the services and disclose it only to service providers who need it for that purpose (see our Privacy Policy) or where the law requires. We do not name you or show your data publicly without your written permission. If you agree to a case study, we anonymize it unless you agree otherwise in writing.

13 Data Protection

How we handle personal data is described in our Privacy Policy. Where we process personal data on your behalf, for example visitor data from the tracking tag on your website, we do so only to provide the services and on your instructions, and you remain responsible for having a lawful basis for collecting it.

14 Governing Law

These terms, and any dispute arising out of or in connection with them, are governed by the laws of England and Wales, without regard to conflict of law principles. The courts of England and Wales have non-exclusive jurisdiction. An Order may state a different governing law or forum for that Order.

15 Changes to Terms

We may update these terms and will show the new "Last updated" date at the top of this page. A change does not alter an Order you have already accepted unless you agree to it. Continued use of the services after a change constitutes acceptance.